Every Friday, CNN staffers gather in conference rooms across the bureaus, and use teleconferencing to conduct a brainstorming session. In mid-November, Piers Morgan and Executive Producer Jonathan Wald took part in the Q&A – and for the first time ever, we're releasing clips of the meeting.
In the video above, Piers and Jonathan discuss the "intersection of interest and importance" – and the importance of ratings.
"I look at this show as the intersection of interest and importance," said Wald. "And I tend to skew heavily toward interest, and if that happens to be important, that's great too."
He also talked about the CNN brand. "Leveraging everything that's here, and the power of CNN, which is easily the most important brand in television news, I think can go a long way," he said.
Piers discussed the importance of ratings. "Ratings are what matters, to me," he told the staff. "There's no point producing great television that you all think is brilliant, if no one is watching."
Coming up later this week – more behind-the-scenes videos from Piers and the show.