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April 30th, 2012
02:10 PM ET

Only in America: Piers Morgan on Amazon and an "empty chair"

On Friday, Piers Morgan used his "Only in America" segment to swing through the cyber-jungle that is Amazon, learning about the "empty chair" philosophy guiding Jeff Bezos and his online empire.

Since launching Amazon nearly two decades ago, Bezos has turned his website into a "global giant," methodically morphing an online bookstore into a massive library for everything from Kindles to canned goods:

"If you want it, the chances are Amazon has it. They'll get it to you cheaper and faster than almost anybody else," explained Morgan.

Still two years shy of his 50th birthday, Bezos banks an estimated fortune of 19 billion dollars, placing him amongst the 30 richest people on the planet. And though it took some seven years for Amazon to break into the black, the electronic commerce company has been thriving since first turning a profit in 2001. Already up 34 percent since last year, the secret, says Morgan, is that aforementioned "empty chair."

"Jeff Bezos believes in putting the consumer first. In fact, he obsesses about every customer. So much so that he insists on having an empty chair at every important in-house Amazon meeting. The chair represents the customer, as he says, the most important person in the room."

After founding Amazon in 1994, it's that empty chair that has Bezos sitting pretty, as chairman, president, and CEO of one of the most-succesful companies ever.

In the words of the host, Only in America: "If you want to be the next Jeff Bezos, here's my advice: go buy an empty chair now."

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soundoff (2 Responses)
  1. John

    Wow- Piers spends far more time talking at and over his guest (Goldberg) than listening – i thought interviewers were supposed to ask questions and hear the views of guests – not talk far more than guests....

    May 1, 2012 at 12:22 am | Report abuse | Reply
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    May 4, 2012 at 12:34 am | Report abuse | Reply

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