On Wednesday, Piers Morgan used his "Only in America" segment to review what he referred to as "The Worst Political Ad Ever."
Taking place in Texas, the spot revolves around Roland Sledge and his efforts to get elected to the Texas Railroad Commission.
"The commission regulates the Lone Star State's oil and gas business," explains the "Piers Morgan Tonight" host. "So a pretty big deal."
As part of Sledge's campaign, the republican lawyer has produced a television spot that Morgan contends is "surely the most tasteless TV ad in the history of American politics."
The ad seems harmless enough, as Sledge opens with a quote from a well-known American actor, and cowboy:
"Will Rogers said that there are three kinds of men," starts the Houston man. "The one that learns by reading. The few who learn by observation and the rest of have to pee on an electric fence."
Initially, Morgan takes no real issue with the spot:
"OK, a fun quote, if a little crass, but we get the point. Roland really didn't need to illustrate it in any further detail."
Only Sledge didn't agree. The commercial continues, putting a charge into one of the candidate's associates, and ultimately sparking the ire of Morgan:
"I have the experience needed to bring Texas jobs," says Sledge. "Isn't it about time we elected political leaders who have enough sense not to pee on electric fences?"
And right on cue, a man in the ad turns Sledge's rhetoric, into reality:
"Yep, he really did that," Morgan declares. "Roland Sledge used a man – who for reasons that are never fully explained is a Rod Blagojevich lookalike – urinating on an electric fence, and then being electrocuted, to make people in Texas vote for him. Even more disturbingly, apparently the ad's proving quite the vote-winner."
Only in America, says the host: "Another of Will Rogers' famous comments: 'A fool and his money are soon elected.'"