As part of an effort that will help "support the worldwide peace and health work of the not-for-profit" organization that is the famed Carter Center, the Hotel del Coronado in San Diego, Calif. is hosting the group's annual "Winter Weekend."
On Thursday, the man who lent his name to the center joined "Piers Morgan Tonight," sharing with the host some of the items he's donating to an auction which will serve as one of the gathering's signature events.
Known to use his own grapes to make his own wine through "traditional family methods," the 39th President of the United States is donating one bottle.
Displaying it for Piers Morgan, Jimmy Carter explained:
"For a number of years, I made wine every year, from my own grapes, and my children would come down and help me do it. So, this is a bottle of the...wine, that I give to the Carter Center to be auctioned off every year."
The auction also offers that opportunity to reel in "the big one" with the former president, as fans of the great outdoors can bid on a fly-fishing trip to "a beautiful stream in north Georgia."
A popular item, Carter says it annually lures in those willing to "get a chance to fish with me and Rosalynn [his wife.] Sometimes [CNN founder] Ted Turner goes along, because he has a next door stream. So that's a wonderful thing."
In addition to the water and wine, artwork is also on the auction block, specifically photographs taken by a well-known singer-songwriter:
"Kenny Rogers came and took a bunch of pictures of me and Rosalynn, and this was one of my favorites," said Carter of the sign photo he displayed for Morgan. "Just a picture of me, contemplating the future."