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December 9th, 2010
10:35 AM ET

Piers Addresses CNN Staff: Won't Be Partisan (Like Jon Stewart); Making CNN Brand "Louder"

Every Friday, CNN staffers gather in conference rooms across the bureaus, and use teleconferencing to conduct a brainstorming session. In mid-November, Piers Morgan (and Executive Producer Jonathan Wald) took part in the Q&A – and for the first time ever, we're releasing clips of the meeting.

In the video above, Piers explains why he won't be partisan, his take on Jon Stewart – and the rally – and more.

"I don't want to be too nicey-nicey," said Piers. But: "I'm not going to be partisan. Although I have lots of opinions which I will share with you in the bowels of the Mandarin bar at midnight about all sorts of stuff, I don't see the need to be partisan."

The "Rally To Restore Sanity" was still fresh in the minds of those in attendance, and Piers gave his take on Stewart (who he "loves") and the big moment. "Everyone knows Jon Stewart is a liberal, and he turns up at that big rally and he turns into a politician," said Piers. "I don't want to watch him doing that."

Piers recalled Anderson Cooper's Katrina reporting as a defining moment for CNN – and a type of journalism he and the network can strive for. "I think it's very important we stay exactly where CNN is, but just do it in a louder, more aggressive way," he said.

Coming soon – more clips from the internal brainstorming session, including the importance of ratings and "the intersection of interest and importance."

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Filed under: Behind The Scenes
soundoff (43 Responses)
  1. Canwefix

    the color of the font?

    Anyways – CNN is loud enough. Be nice to turn it down some actually...

    December 9, 2010 at 12:41 pm | Report abuse | Reply
  2. Bucky

    Uh, Jon Stewart actually DIDN'T get political – he didn't even get partisan. So no, I guess you didn't watch him at the Rally. Does Stewart criticize the media? Yes. But the media should be lucky to have him. I see the media exactly the way Piers apparently does – a mere form of entertainment that elevates "ratings" to be equal importance as "content" – even though we as an audience are moving away from traditional sources of media and 'television schedules'. Jon Stewart seems to think the news media actually can restore itself to it's place as a viable Fourth Estate – I've long given up on the media of being capable of doing so. So complain about Stewart, try to make him irrelevant – but the reason why his opinions on media matter, is because alot of people who care about the media agree with him. And that's not going to change no matter how "loud and agressive" your broadcasts get.

    December 9, 2010 at 12:43 pm | Report abuse | Reply
  3. Yakobi.

    With the hiring of Joy Behar, Nancy Grace, Eliot Spitzer, and Piers Morgan, CNN is starting to look more like The Daily Mirror rather than a trusted journalism network.

    December 9, 2010 at 12:44 pm | Report abuse | Reply
    • Natsuki

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  4. steven

    is it canceled yet?

    December 9, 2010 at 12:46 pm | Report abuse | Reply
  5. Steven

    Mr. Morgan is missing one key thing here ... CNN is a serious news outlet and Jon Stewart does political satire on Comedy Central. Jon Stewart's job is to poke fun at the serious news outlets for entertainment and therefore he can get away with being partisan. However CNN has an obligation to report the news to the American people and therefore need to be much more careful about taking a stand. Entertainment is a completely different animal than reporting.

    December 9, 2010 at 12:52 pm | Report abuse | Reply
  6. Mark

    Already bored!

    December 9, 2010 at 1:04 pm | Report abuse | Reply
  7. usman

    What is he talking about with Jon Stewart?? Liberals were mad at him for NOT being political, and being to neutral. Dude if you want people to watch your show make some sense atleast.

    December 9, 2010 at 1:16 pm | Report abuse | Reply
  8. Jay

    Notice how you picked out Jon Stewart. You familiar with all the bloggers on this site champ? We lean a certain way and for you to bring up the most wonderully human event as the Rally to Retsore Sanity and try to negate it is completely irresponsible. Why didn't you pick out Beck and his outrageously crazy "Rally"?

    I won't watch anything you are involved in. Hypocrite.

    December 9, 2010 at 1:19 pm | Report abuse | Reply
  9. jihobbyist

    Ok, this guy is way stupid. CNN should not stay where it is because the rating suggests other wise.
    As for not being partisan, Piers just showed gave me an option to not watch his show. Our government did not kill Americans. It was the damn hurricane. This kind of nonsense is why CNN is no longer relevant to Americans. Who ever picked Piers to replace Larry should be fired.

    December 9, 2010 at 1:34 pm | Report abuse | Reply
  10. JohnM

    CNN is a tabloid network (ala helmetheads nancy,jane,clark etc.etc.etc.) that no longer has any credibility.

    December 9, 2010 at 1:34 pm | Report abuse | Reply
  11. Bill McGuire

    Glad that Britain is rid of this guy – sorry America, enjoy.
    CNN – what are you thinking bringing a British tabloid journalist of the silliest kind on to represent your brand?? Hope you know what you are doing.

    December 9, 2010 at 1:45 pm | Report abuse | Reply
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