Jeff Bridges, movie star, humanitarian and spokesman for the "No Kid Hungry" campaign

With an entertainment career that has spanned more than half a century, an Academy Award on his mantle and a place in pop culture lore for his iconic portrayal of "the Dude" in the famed 1998 film "The Big Lebowski," actor Jeff Bridges has shown a voracious appetite for the movie business. However, off camera, the 64-year-old is making sure everyone eats, in particular children.

In 1984, Bridges joined forces with others in the industry, founding the "End Hunger Network," and in 2010 he became the official spokesman for the "No Kid Hungry" campaign.

Check out the above video as Bridges joins Piers Morgan to speak further about the cause that's been close to his heart for more than 30 years, including the forthcoming “Breakfast After the Bell” initiative which is designed to give children more nutrition in the morning, so as to help them better learn in the classroom.
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